A program solution to the growth and maturity of the Hip-Hop culture, industry, and new urban genre. While the Brand caters to a large audience our primary target demographic is over the age of 24. As a result, D.I RadioCast aspires to create entertainment products that defy the norms and question interpretation. Through all channels of media, D.I RadioCast will leave an imprint that will trigger intellectual conversation resulting in the development of a proactive urban audience.

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